Social networks offer a window into how people live their lives.

社交網(wǎng)絡(luò)為了解人們的生活提供了一扇窗。

But should employers be looking into that window?

但雇主是否應(yīng)該窺探這扇窗呢?

It's becoming an increasingly important question. The number of people fired over social-media posts is rising, and many employers look closely at a job candidate's online presence before making a decision.

這正在成為一個(gè)日益重要的問題。因?yàn)樯缃幻襟w帖子被解雇的人越來越多，很多雇主在做出決定之前都會(huì)仔細(xì)考察職位候選人在網(wǎng)上的行為。

For an idea of how prevalent those practices have become, consider a 2013 survey from CareerBuilder, which helps corporations target and attract workers. According to the survey, 39% of employers dig into candidates on social sites, while 43% said they had found something that made them deep-six a candidate -- such as posting inappropriate photos or information, or bad-mouthing a former boss.

想了解這種做法有多么普遍，看看2013年CareerBuilder的一項(xiàng)問卷調(diào)查就知道了。CareerBuilder是幫助企業(yè)尋找并吸引人才的一個(gè)招聘網(wǎng)站。調(diào)查結(jié)果顯示，39%的雇主都會(huì)在社交網(wǎng)站上考察候選人，43%的雇主表示他們?cè)诰W(wǎng)上找到了放棄某位候選人的信息――比如上傳不適當(dāng)?shù)恼掌蛐畔?，或者說前老板的壞話等。

On the flip side, 19% said they found information that sold them on a candidate, such as communication skills or a professional image.

另一方面，19%的雇主說他們找到了支持雇傭某位候選人的信息，比如溝通技巧或職業(yè)形象。

Some advocates say employers should be doing even more than they are now to monitor social media -- they should keep an eye on workers' tweets and updates around the clock. Privacy proponents and worker advocates say it's unnecessary. Most of what people post has nothing to do with work, they say, and shouldn't be monitored unless there's a clear reason to suspect wrongdoing.

有倡議者說，雇主應(yīng)該在現(xiàn)在的基礎(chǔ)上進(jìn)一步監(jiān)控員工的社交媒體――應(yīng)該時(shí)刻密切關(guān)注員工的網(wǎng)上發(fā)言和狀態(tài)更新。擁護(hù)隱私和支持員工的一方則表示沒有必要這么做。他們說，員工在網(wǎng)上發(fā)的東西大都和工作無關(guān)，除非有明確的理由懷疑員工有不當(dāng)行為，否則不應(yīng)該被監(jiān)控。

Yes: Keeping an Eye on Employees Helps Companies Protect Themselves

應(yīng)該監(jiān)控：監(jiān)控員工社交媒體行為有助于保護(hù)公司

--Nancy Flynn

--Nancy Flynn

Management has a right and responsibility to monitor how employees are using social media at all times. If companies don't pay attention, they may end up facing any number of serious problems.

管理層有權(quán)利和責(zé)任時(shí)刻監(jiān)督員工在社交媒體上的行為。如果公司不關(guān)注，就有可能面臨嚴(yán)重的問題。

It's all too easy for disgruntled or tone-deaf employees to go onto social media and criticize customers, harass subordinates and otherwise misbehave. Sometimes that can bring workplace tensions and complaints, sometimes it can damage a company's reputation in the marketplace, and sometimes it can lead all the way to lawsuits or regulatory action. (And, like email, social-networking records can be subpoenaed and used as evidence.)

滿腹牢騷或不懂得察言觀色的員工太容易在社交媒體上批評(píng)客戶、騷擾下屬或者行為失當(dāng)了。這樣做有時(shí)會(huì)給辦公室?guī)韷毫捅г梗袝r(shí)會(huì)損壞公司在業(yè)界的名聲，有時(shí)會(huì)導(dǎo)致訴訟或管制行動(dòng)。(和電子郵件一樣，社交網(wǎng)絡(luò)上的記錄也可用于法庭傳訊并當(dāng)作證據(jù)使用。)

Not Harmless

并非無害

Some critics say that this is an exaggeration -- that most of what people post on social networks is private and perfectly harmless, and has no bearing on their work. These critics also argue that companies often do these searches out of prudery or as ideological witch hunts.

有批評(píng)人士說這是夸大其詞――人們?cè)谏缃痪W(wǎng)絡(luò)上發(fā)的東西大都是私密和完全無害的，而且和工作沒有關(guān)系。他們還認(rèn)為，公司進(jìn)行這種搜索常常是出于太過謹(jǐn)慎或者意識(shí)形態(tài)上的迫害。

In fact, a significant chunk of employees acknowledge posting information that they shouldn't. Consider the results of the '2009 Electronic Business Communication Policies and Procedures Survey' from American Management Association and my organization, the ePolicy Institute. In the survey, 14% of employees admitted to emailing confidential company information to third parties; 6% sent customers' credit-card data and Social Security numbers; and another 6% transmitted patients' electronic protected health information.

事實(shí)上，相當(dāng)多的員工都承認(rèn)在網(wǎng)上發(fā)過不應(yīng)該發(fā)的東西。美國管理協(xié)會(huì)(American Management Association) 和我所在的組織ePolicy Institute所進(jìn)行的《2009年電子商務(wù)溝通政策及流程調(diào)查》(2009 Electronic Business Communication Policies and Procedures Survey)結(jié)果顯示，14%的員工承認(rèn)曾將公司保密信息通過電郵發(fā)給第三方;6%的員工曾發(fā)送客戶的信用卡數(shù)據(jù)和社保數(shù)據(jù);還有6%曾傳輸病人的電子保密健康信息。

Some of the examples I've come across show just how serious those types of employee missteps can be. Hospital employees have come under criticism or have been fired for discussing patients on Facebook -- which violated not only hospital policy but also the federal Health Insurance Portability and Accountability Act. A city official accidentally put some city employees' private information on a public website, then linked to the site from Twitter, which exposed the workers to potential identity theft and left the city vulnerable to regulatory action, negative publicity and lawsuits.

我所發(fā)現(xiàn)的有些案例表明了這種員工過失的嚴(yán)重程度。醫(yī)院?jiǎn)T工因?yàn)樵贔acebook上討論病人而受到批評(píng)或被解雇――公開討論病人的做法不僅違反醫(yī)院的政策，同時(shí)也違反聯(lián)邦《醫(yī)療保險(xiǎn)轉(zhuǎn)移變更與責(zé)任法》(Health Insurance Portability and Accountability Act)。一名市政官員不小心將部分市政員工的私人信息放到了一個(gè)公共網(wǎng)站上，然后從Twitter鏈接到了這個(gè)網(wǎng)站，這種行為有可能導(dǎo)致員工身份被盜，市政府也可能會(huì)因此受到監(jiān)管、公眾形象受損甚至遭到起訴。

In many other cases, employees have griped about their company online, or posted joke videos that put it in a bad light and took a considerable amount of damage control to undo.

在其他很多案例中，員工在網(wǎng)上抱怨自己的公司，或者上傳有損公司形象的搞笑視頻，然后又要花很大精力彌補(bǔ)自己的過失帶來的影響。

Strict monitoring allows employers to spot potential problems early, get the information offline as quickly as possible and discipline the employees involved. Along with keeping an eye on what happens on internal computer networks and public social media, companies should ask for access to employees' Facebook accounts and other private social media.

嚴(yán)格監(jiān)控能讓雇主盡早發(fā)現(xiàn)潛在的問題，可以盡快將不當(dāng)信息從網(wǎng)上刪除并對(duì)當(dāng)事員工予以懲戒。除了監(jiān)控內(nèi)部電腦網(wǎng)絡(luò)和公共社交媒體上的情況，公司還應(yīng)該要求員工提供Facebook賬號(hào)及其他私人社交媒體賬號(hào)信息。

Looking at Candidates

招聘篩選工具

Beyond that, some critics say it's unfair for companies to use social media as a factor in screening potential hires. It could lead to discrimination, they say, and it may screen out otherwise strong candidates who have done some things the company doesn't like but aren't related to work.

除此之外，還有批評(píng)人士說，公司把社交媒體作為篩選求職者的一個(gè)因素是不公平的。他們說，這樣做可能會(huì)導(dǎo)致歧視，而且優(yōu)秀的候選人可能會(huì)由于做了公司不喜歡但和工作無關(guān)的事情而被篩除掉。

Of course, it is important that companies don't use social media to discriminate based on things like age, ethnic background or religious beliefs. Employers should make sure that they have legitimate business reasons for rejecting applicants.

當(dāng)然，公司不應(yīng)該使用社交媒體并基于年齡、族裔背景或宗教信仰等因素而歧視候選人，這是很重要的。雇主應(yīng)該確保有合理的商業(yè)原因拒絕候選人。

But, contrary to what critics argue, when companies conduct social-media checks on prospective hires, they typically are searching for legitimate evidence to withdraw or rethink a job offer, such as references to drugs or other illegal activities, comments that are discriminatory or harassing, or signs that an applicant has been dishonest about work history or abilities.

不過，和批評(píng)人士的看法相反，在對(duì)潛在雇員進(jìn)行社交媒體調(diào)查時(shí)，公司一般都會(huì)尋找撤銷或重新考慮某個(gè)工作邀約的合理證據(jù)，比如涉及到毒品或其他非法活動(dòng)，歧視性或騷擾性的話語，或者申請(qǐng)人對(duì)工作經(jīng)歷或自身能力撒謊的跡象等。

They aren't just snooping around for, say, embarrassing photos that offend HR's sensibilities. To suggest that HR professionals monitor social media to root out private activity that they personally disapprove of is to make light of real dangers and potentially costly and protracted legal and regulatory risks.

他們到處調(diào)查并不是為了挖出冒犯招聘人員神經(jīng)的 照。認(rèn)為招聘人員考察社交媒體是為了杜絕他們個(gè)人不喜歡的隱私活動(dòng)，就是輕視了真正的危險(xiǎn)，以及有可能代價(jià)很高、并且曠日持久的法律和監(jiān)管風(fēng)險(xiǎn)。

Ms. Flynn is the founder and executive director of The ePolicy Institute, a training and consulting firm that helps employers limit email and Internet risks.

該部分作者南希?弗萊恩(Nancy Flynn)為The ePolicy Institute創(chuàng)始人及執(zhí)行董事，這是一家?guī)椭椭飨拗齐娮余]件及互聯(lián)網(wǎng)風(fēng)險(xiǎn)的培訓(xùn)咨詢公司?？赏ㄟ^reports@wsj.com聯(lián)系作者。

No: It Too Often Becomes a Fishing Expedition Unrelated to Work Issues

不該監(jiān)控：太容易成為與工作問題無關(guān)的摸底調(diào)查

--Lewis Maltby

--Lewis Maltby

Employers don't need to practice wall-to-wall monitoring of employees' social media to protect their legitimate interests.

雇主不需要對(duì)雇員的社交媒體進(jìn)行全方位監(jiān)控來保護(hù)自己的正當(dāng)利益。

Yes, employers have a legal right to monitor employees' conduct on their work computers. But the only time employers have a legal duty to monitor employee communications is when the employer has reason to believe that the employee is engaged in illegal conduct.

沒錯(cuò)，雇主有監(jiān)控雇員在公司電腦上行為的合法權(quán)利，但雇主唯一有法律義務(wù)監(jiān)控雇員溝通情況的時(shí)候是雇主有理由認(rèn)為雇員參與了非法行為。

Many successful companies do exactly that -- monitor only when there is a solid reason to suspect employee wrongdoing. These policies have been in place for years and work well.

許多成功的公司都是這樣做的――只有有充分理由懷疑員工行為不當(dāng)時(shí)才會(huì)監(jiān)控。這些政策已經(jīng)存在多年，而且非常有效。

The fact is, the vast majority of what employees do on the Internet has nothing to do with work, takes place during their private lives and is done on their personal computers. Once again, employers should get involved with employees' private lives only when there is reason to be concerned.

事實(shí)情況是，雇員在網(wǎng)上的絕大多數(shù)行為都與工作無關(guān)，基本都發(fā)生在私人生活中，而且都是在雇員的私人電腦上進(jìn)行的。再次強(qiáng)調(diào)一下，雇主只有有充分理由懷疑的時(shí)候才應(yīng)該干涉雇員的私人生活。

Human Elements

人的因素

It's simply too easy to turn social-media searches into fishing expeditions. Employers are human and cannot avoid being offended by employees' private behavior that goes against their values. Experience shows that employers fire employees for reasons having nothing to do with work. People have lost jobs because of their political opinions and religious beliefs. A photo in a bikini has cost many women their job. One man was fired because his employer didn't like his short stories (too much sex and violence).

社交媒體搜索太容易變成摸底調(diào)查了。進(jìn)行搜索工作的是人，因此難免會(huì)被雇員違背自己價(jià)值觀的私人行為所冒犯。經(jīng)驗(yàn)表明，雇主常常會(huì)出于與工作無關(guān)的理由解雇員工。有人因?yàn)樽约旱恼斡^點(diǎn)和宗教信仰丟了工作。一張比基尼照片讓許多女性失去了飯碗。還有一個(gè)人因?yàn)槔习宀幌矚g他的小故事(太多性和暴力)而被解雇。

What's more, companies frequently reject qualified applicants because they don't like what they find out about them online. The majority of employers in a recent survey (77%) said they now conduct Internet searches of prospective employees, and over a third (35%) have rejected job applicants because of information they found. I have spoken to otherwise fair employers who refuse to hire anyone who has party pictures on their Facebook page.

此外，經(jīng)常有公司因?yàn)椴幌矚g在網(wǎng)上發(fā)現(xiàn)的東西而拒絕合格的求職者。在最近的一項(xiàng)問卷調(diào)查中，大多數(shù)雇主(77%)說他們會(huì)在網(wǎng)上對(duì)潛在雇員進(jìn)行搜索，超過三分之一的雇主(35%)由于在網(wǎng)上找到的信息而拒絕了求職者。向來很公平的雇主跟我說不會(huì)雇傭Facebook主頁上有派對(duì)照片的人。

Refusing to hire people because of private behavior unrelated to work is not only unfair, but hurts the employer. In a competitive economy, companies need to hire the most qualified applicants. When HR professionals reject the top candidate because they disapprove of the person's private life, the employer loses, too.

由于和工作無關(guān)的私人行為而拒絕雇人的行為不僅不公平，而且對(duì)雇主也沒有好處。在一個(gè)競(jìng)爭(zhēng)激烈的經(jīng)濟(jì)環(huán)境中，公司需要雇傭最有資質(zhì)的申請(qǐng)人。招聘人員因?yàn)椴幌矚g其私人生活而拒絕優(yōu)秀申請(qǐng)人的時(shí)候，雇主也有損失。

There's more subtle damage as well. HR professionals are already hard pressed to investigate applicants thoroughly. Often there isn't enough time to speak with every prior employer, or to verify the applicant's academic record. Taking time away from these crucial activities to go on Internet fishing expeditions diminishes the quality of the hiring process.

此外還有更難以察覺的損害。招聘人員已經(jīng)承受著要徹底調(diào)查申請(qǐng)人的壓力，通常他們并沒有足夠的時(shí)間和每個(gè)前雇主溝通或者驗(yàn)證申請(qǐng)人的學(xué)習(xí)成績(jī)。從這些關(guān)鍵的調(diào)查中抽出時(shí)間去網(wǎng)上做摸底調(diào)查會(huì)有損于招聘流程的質(zhì)量。

Internet searches also put employers at risk of liability. An employer who learns that an applicant is gay, Moslem, disabled, or over 40 years old, and then hires someone else may face discrimination charges. Once the employer has such information, it may be difficult to prove that it wasn't used in making the hiring decision. Even if the employer ultimately prevails, valuable time and money are lost. It's much safer not to acquire the information.

互聯(lián)網(wǎng)搜索還會(huì)讓雇主面臨承擔(dān)法律責(zé)任的風(fēng)險(xiǎn)。如果得知某個(gè)申請(qǐng)人是同性戀、穆斯林、殘疾或者超過40歲而雇傭其他人，雇主可能會(huì)面臨歧視的起訴。一旦雇主掌握了這種信息，要證明在做招聘決定時(shí)沒有參考這種信息就很難了。即使雇主最終勝訴了，也損失了寶貴的時(shí)間和金錢。不去獲取這種信息要安全得多。

Use With Care

謹(jǐn)慎使用

Of course, there are situations in which an applicant's Internet activity is of legitimate concern to an employer. A police department should think twice about hiring an officer that belongs to racist groups. Someone who visits child-pornography sites shouldn't be hired to work with children. A applicant with a drinking problem could be the wrong choice to drive a truck.

當(dāng)然，也有申請(qǐng)人的網(wǎng)上活動(dòng)應(yīng)該引起雇主合理關(guān)注的情況。警察局在雇傭一個(gè)屬于種族歧視組織的警員時(shí)就應(yīng)該三思。訪問兒童色情網(wǎng)站的人不應(yīng)該受雇和兒童一起工作。有酗酒問題的申請(qǐng)人做卡車司機(jī)就不合適。

In cases like these, employers should hire a third party to conduct the search. Employers should determine what type of information is relevant to the job and instruct search firms to report only this type of information.

在這種情況下，雇主應(yīng)該請(qǐng)第三方進(jìn)行搜索。雇主應(yīng)判斷哪類信息與工作相關(guān)，并告知調(diào)查公司只匯報(bào)這類信息。

You can't blame employers for wanting to know more about applicants before making a commitment. There are circumstances where the Internet may contain relevant information. But sending HR professionals indiscriminately trawling through social media is unfair and causes more problems than it solves.

我們不能怪雇主在做出承諾前希望了解申請(qǐng)人的更多情況。有時(shí)候網(wǎng)上可能有相關(guān)的信息。但讓招聘人員不加選擇地在社交媒體上搜羅信息是不公平的，而且?guī)淼膯栴}會(huì)比解決的問題多。